STRANGLEHOLD ad banned by ASA!

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First, ASA is the Advertising Standards Authority in the Great Britain. Second, Strangehold is that uber fantastic John Woo shooter game! If you haven’t heard of it, man, get a life! LOL! I would have posted the banned TV ad here, but lo! It disappeared in YouTube! The ad wasn’t in other video-sharing sites too. Guess it was TOTALLY BANNED! Hehe! If you happen to stumble on it, give us a heads up okay?? =) For now, be contented with this one sort of violent screen cap, hehe! The ad was previously cleared for broadcast past 7:30pm in UK but it was banned after 2 viewers complained. Read on below!
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The Stranglehold TV ad showed a prolonged shoot-out between four men. Voice-over stated “Honour is his code. Vengeance is his mission. Violence is his only option. John Woo presents Stranglehold. The next generation of action gaming has arrived”. On-screen text during the shoot-out stated “Not actual game footage.” More on-screen text at the end of the ad stated “JOHN WOO PRESENTS STRANGLEHOLD” alongside the logo for an “18″ rating.
ISSUES:
1. One viewer believed the ad glorified violence and gun crime and that it was a dangerous incitement to susceptible people.
2. The second viewer, whose three-year-old son had seen the ad, challenged whether it was acceptable for transmission before 9 pm, when young children were likely to see it.

Author: Melissa

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2 Comments

  1. Ah! mate thanks for the link I was searching for this

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