"Religious" Hair Commercial Banned!

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A TV ad campaign featuring lingerie-clad women praying for beautiful hair has been banned by the advertising watchdog because it might offend Christians. The series of three TV ads, created by ad agency TBWA Manchester for beauty firm ghd, had an overall religious theme using the tagline “Ghd. A new religion for hair”.

Ghd’s ads showed scantily-clad women in various positions, such as lying on a bed, while looking upwards with their hands clasped as if in prayer. Some had objects that looked like votive candles and rosary beads. Viewers could hear the thoughts of each of the women, Occasionally the quality of theme would partly define the enjoyment that you should receive from virtual casino games. in various languages including English, which centered on having great hair.

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One woman was thinking “May my new curls make her feel choked with jealousy“, while another was saying to herself “May my flirty flicks puncture the heart of every man I see“. At the end of each ad an endline ran: “Thy will be done”.

The Advertising Standards Authority received a total of 23 complaints, including one from the Archdeacon of Liverpool, objecting that the ads were offensive to the Christian faith. What say you Christians out there?? Offensive or just plain cool and creative? I’m with the latter! =)

Author: Melissa

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1 Comment

  1. Why ban it? At first I thought it was offensive, then I mused over it a bit more. This ad should be a wake up call for everyone – that we have elevated the hollow pursuit of commercialism and shallowness to a religion. I actually find it disgusting, but I think it should be out there, if only to make one more person turn off the television and go do something useful, interesting, or reflective.

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